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Ton Hand
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US $3,150.00
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With over 90% of US households taking advantage of the convenience of paper towels we produce over 3,000 tons of waste each day. Is this problem insurmountable? No - if each home simply replaced one roll of their traditional paper towels with paper towels made from recycled paper, we could avoid wasting 3.4 million cubic feet of landfill space and prevent 864,000 trees from being cut down.
The Benefits of Recycled Paper Towels
By using recycled paper towels we are doing much more than just reducing landfill waste. According to Ideal Bite, "For every ton of 100% recycled paper that is bought, about 4000kWh of energy and 7,000 gallons of water are saved. It also avoids releasing 60 lbs of pollutants into the air."
Reducing Paper Towel Waste
Even using recycled paper towels people tend to have wasteful habits. What can you do to graciously help remind people to reduce their paper towel consumption? You can participate in campaigns against consumer paper waste. It is these very wasteful habits that motivate projects like "These Come From Trees."
"Remember... These Come From Trees"
According to the "These Come From Trees" blog they are an "experiment in environmentalism, viral marketing, and user interface design with the goal of reducing consumer waste paper!" What exactly is this "experiment?" Using low cost vinyl stickers and guerilla marketing tactics the ad-hoc "The Come From Trees" team spread the message of reducing consumer paper waste. Here is a breakdown of their strategy:
- People just like you affix vinyl "Remember... These Come From Trees" stickers to public area paper towel dispensers.
That's it.
To quote the These Come From Trees Blog, it really is amazing "how the right message at the right time can make the difference." Since each sticker includes a URL for people to visit (
http://www.thesecomefromtrees.com/
) they help promote public awareness to this growing issue.
How Effective Are Projects Like This?
According to testing completed by the These Come From Trees team, their awareness stickers can reduce paper towel consumption by up to 15%, they continue, stating each sticker can save about 100 lbs of paper a year which is the equivalent to one tree. When you consider that the average coffee shop uses around 1000 lbs of paper towels and the average fast food restaurant with two restrooms can use up to 2000 lbs a year, 15% can add up to a lot of savings.
What about Reusable Replacements for Paper Towels?
Even though paper towels are commonplace they are not the only solution, products made of cotton or linen can be washed and reused many times over. In some cases sponges which offer a longer product lifetime, can handle the work you may normally relegate to a paper towel.
Choosing the Best Option for the Situation
While you can easily control your options at home and guerilla projects like "Remember... These Come From Trees" remind people to reduce their usage in public areas, it's important to always understand the best option for each situation you find yourself in - environmentally speaking.
If you are drying your hands and have the choice between an electric hand dryer and paper towels, what is the best choice for the environment? While electric hand dryers have the environmental cost of the electricity used to power them, in terms of overall energy costs, solid waste, maintenance and janitorial costs, electric hand dryers are more efficient than paper towels. While electric hand dryers are continually improved by manufacturers and continue to get more energy efficient, the paper towel has, for all intents and purposes, reached it's plateau.
Reduce, Reuse and Recycle
While you are constantly bombarded by the three R's, "Reduce, Reuse and Recycle," this is yet another case where the three R's offer society the best solution. By reducing our paper towel usage, we can prevent more trees from being cut down and prevent the emissions created by the manufacturing of new paper. By moving towards more reusable options such as washable cloth, we can stop the cycle of waste completely. By purchasing recycling paper products and recycling our paper products at the end of their lives we can conserve our valuable natural resources and reduce emissions.
Convenience items such as paper towels began as a luxury, became commonplace and now are subject to mass abuse. Who pays the cost for this abuse? The environment. By making smarter choices we can reduce the paper waste we contribute to and recycle our existing paper products. With an ever growing population and a static land size we are faced with the sobering prospect of running out of our precious natural resources. Do you part by remembering to conserve what and where you can.
Sam Greyhawk is an energy efficiency evangelist working with Cool-N-Save(tm), an Energy Star Partner, based in Huntington Beach, California.
Cool-N-Save(tm) is an amazing new energy efficiency add-on for air conditioners and aircon units. It can be installed in only 10 minutes with no tools required. In the hottest summer months, your air conditioner can be responsible for up to 90% of your electric bill each month. Cool-N-Save(tm), an air conditioner mister, has been scientifically proven by Tulane University to improve air conditioner efficiency by up to 30% - which translates into real monthly savings for you. Saving energy helps fight global warming and Cool-N-Save(tm) is a cost effective way to reduce your energy use.
An Email Marketing Solution Helps Second-Hand Stores
An email marketing solution is the cutting edge, cost effective way to get in touch with people regarding your second-hand store. As an owner or operator of a second-hand store, you can target homeowners in the process of selling, as a means to enhance your contact list that is set up for an email marketing solution. This way you'll have products coming in, in a more consistent manner and be able to redirect the focus of your emails for future promotions.
An email marketing solution is easily created, so you can start by building and optimizing your list with in-store email marketing solution sign-ups and web sign-ups. Also, the "forward to friends" option will expand your current contact list to other customers who are selling or buying.
In order to maximize your subscriber list, you can put up a sign-up bin, box, bottle, (or any other receptacle) in your store or at the drop off or loading section. This convenience will go a long way in giving customers the incentive to sign up for your email marketing solution campaigns.
Similarly, on your website, provide the same incentive. A top-notch email marketing solution service provider will give you a web sign-up box, free of charge, which connects to your email marketing solution account. People interested in finding out your location to drop off material for your store will be directed to this message and will want to sign up.
For both the in-store and web sign up box this convenience gives them the incentive to sign-up. But more than this, it will provide you with an email marketing solution contact list that expands your current one and furthers your an Email marketing solution strategies for future promotions.
The "forward to friends" option that an email marketing solution services provide will allow interested home owners to pass it on to friends struggling with the same issues when moving. Moving homes requires plenty of rearranging and TONS of "getting-rid-of." Such an undertaking can be frustrating and time consuming, and you better believe that people in the same situation are griping to one another about this. If your service provides a "forward to friends" option, like a good neighbor does, they will help out their friend in need and forward your contact information.
You now have the opportunity to expand your contact list to more people interested in your second-hand store. This way, when you have future promotions, summer sales, etc, you can contact these people to see if they have anything they need to get rid of for the particular occasion. Needless to say, the odd homeowner will poke their head in to buy something too, but for the most part, you will be attaining more consistent suppliers of used goods for your store. The more consistently you have people coming in to drop off material, the more you will be able to sell to people that truly need your store's merchandise.
By using an email marketing solution to grow your current contact list, or create your first contact list, you can target an important market for your second-hand store. Homeowners selling their homes will help you in attaining more goods more often for your second-hand store. Whether through your in-store or online convenience promotion, home owners will not forget how much easier you made their move. Do good, and reach more people doing it, with an email marketing solution.
About the Author
Robert Burko is the President of Elite Email, the complete email marketing solution package used by second-hand stores around the world. You can deploy comprehensive email marketing software for your second-hand store with a no-risk free trial. Start harnessing the power of an Email marketing solution today!
Why do I have purple veins in my hand?
I am able to see a ton of veins in my palm area. There these purple veins that go from my palm are and end at my finger tips. How can I see them, and is that a problem?
see man you don't have x ray vision so that takes care of how can i see them part.... these are veins that carry de-oxygenated blood and so they appear blue in color....i guess there is nothing to worry about as they are present in every human being and only show up when there is not an adequate cover of flesh over them .....so no need to worry
A Handy Bunch: Tools, Thumbs Helped Us Thrive
The evolving anatomy of the human hand gave humans great dexterity and fine motor skills. With these advances came the ability to make stone tools and primitive knives. Anthropologists are now studying how our ancestors learned to make tools, and how these tools shaped our bodies.
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Oh, a great post! I have no clue how you were able to write this text..it’d take me days. Well worth it though, I’d suspect. Have you considered selling ads on your blog?